Area Sales Manager – Concrete Products

Role

Our client is seeking an experienced Area Sales Manager to drive growth across their range of pre-cast concrete products.

The company has 2 vacant / open positions. Number 1 is the South West / South Wales region including Gloucestershire, the 2nd vacancy is London / South East which includes Herts, Bucks, Kent, Surrey and Hampshire.

You will be responsible for managing key accounts, developing new business, and promoting a comprehensive product portfolio including concrete pipes, manhole rings, cover slabs, watertight rings, gullies, retaining walls, cattle slats, cubicle beds, seating slabs and bespoke precast solutions.

This is a high-value, project-led sales role, dealing with order values ranging from £20k to £500k.

Key Responsibilities

• Manage and grow relationships with Main Contractors (e.g. Skanska, Balfour Beatty, Torsion Group).

• Develop business with Sub-Contractors, Groundworkers, Local Authorities, and Developers.

• Back-sell through National and Independent Builders’ Merchants (e.g. Travis Perkins, Huws Gray, Keyline, EH Smith) and Buying Groups (NBG, Fortis).

• Identify and secure new project opportunities from tender stage through to order.

• Manage existing accounts while targeting new business growth.

• Work closely with internal teams to ensure smooth delivery, with 80% of orders supplied direct from plant to site.

• Track projects, forecast pipeline, and maintain CRM accuracy.

Person

You will be a proven sales person with experience in construction or civils sales, ideally precast concrete, drainage, or heavy building materials.

• Comfortable selling into Tier 1 contractors and large infrastructure projects.

• Strong project and account management skills.

• Commercially astute, able to manage high-value orders and long sales cycles.

• Self-motivated, organised, and confident operating autonomously in the field.