Area Sales Manager – Heating

Role

We are looking for a commercially driven Area Sales Manager to manage and develop a high-value territory within the plumbing and heating sector. This is an exciting opportunity to take ownership of an established area generating approximately £15m–£20m in annual sales, with significant potential to drive further growth through cross-selling and developing the wider product portfolio.

Working closely with a network of independent plumbing and heating merchants, you will be responsible for growing sales, strengthening customer relationships and maximising profitability across the territory.

While boilers remain the core product category, the business is placing increasing emphasis on expanding sales across its wider range, including Boilers, Radiators and Valves, Renewable Heating Solutions, Taps and Cylinders, Heating Controls, Associated Plumbing and Heating Products.

The portfolio includes leading industry brands such as Vaillant, Glow-worm, Ideal, Adey, Viessmann, Honeywell, Grundfos, Sentinel, Fernox, Navien and Drayton.

This is much more than a traditional account management role. You will be expected to identify opportunities within existing customers, introduce additional product categories and take a consultative, solution-led approach to increasing customer spend.

Key Responsibilities

• Manage and develop an established territory worth approximately £15m–£20m annually.
• Build strong commercial relationships with independent plumbing and heating merchants.
• Drive sales growth across the full product portfolio, moving beyond the core boiler offering.
• Identify cross-selling and upselling opportunities to increase customer spend and product penetration.
• Take a solution-selling approach, understanding customer requirements and recommending the right combination of products.
• Negotiate pricing and commercial agreements while protecting margins and achieving profitability targets.
• Develop account plans to maximise existing business and identify new opportunities.
• Work towards ambitious sales, revenue and margin targets.
• Monitor competitor activity, market trends and customer opportunities across the territory.

Person

We are looking for a commercially astute sales professional who understands the plumbing and heating merchant market and knows how to develop profitable, long-term customer relationships.

You will ideally have:

• Experience in field sales, area sales or account management within plumbing and heating.
• A strong understanding of independent plumbing and heating merchants.
• A proven track record of growing existing accounts through cross-selling and solution selling.
• Excellent commercial negotiation skills, with a clear understanding of pricing, margins and profitability.
• The ability to manage a substantial sales territory and prioritise high-value opportunities.
• Strong relationship-building skills and the confidence to engage with business owners, branch managers and key decision-makers.
• A proactive, target-driven approach with the ability to spot opportunities across multiple product categories.